A lifestyle brand that celebrates those who strive to find their boost. Whether it's pounding motos, launching the perfect wake or whatever it may be that gives you that extra boost. It's that passion to excel at something you love, that's BOOSTD. 

Ever since I can remember when I was a kid I loved being on my bike. Me and my friends built ramps at my house and theirs. We were always pushing ourselves and each other to learn that next great trick. Everyday after school we would always meet up and just ride until dark. Even after we got our licenses our parents thought we'd give up the bikes, wrong. That car just meant we got to travel to new spots and ride with new people. It was such an amazing time and still a favorite memory. 

During this time I started developing the love of design. With Inspirations all around from killer skateboard graphics to wild printed clothes with bright colors or really dark ones with skulls, I loved them all.  I would even draw and color my own custom decals on sticky paper for my bikes, my buddies bikes and boards. Of course once they got wet they were finished, I didn't care I'd just make new ones. It was just fun making them. I didn't know it at the time but that was laying the ground work for my future. Still hardcore into freestyling on my DYNO Pro Compe with my friends I discovered something else I had to try, dirt bikes. So with some money I saved and some I had to talk my parents into giving I got my first dirt bike. My sister's had a Honda Trail 70 but I needed, yes needed a race bike. So I thought. With what little money we had got together I got my hands on a Yamaha YZ80. Man I was so cool. Of course it was older and not near as nice as new ones some kids down the street had but I loved it. I rode and rode it for hours upon days after days. Of course these wonderful days couldn't last forever I had to start working on my future and that meant college. So for the next few years I was head down into my future career of Graphic Design. During these years I really started admiring everything about cars and trucks. I had built me a jacked up chromed out truck and was hanging out with others that was into the car scene too. This continued for awhile as I was advancing my career in the design world. Somewhere along the way I got back to enjoying having fun off road by getting a quad.  Even so much that me and a buddy started a racing series that eventually grew into one of the largest in the country. So big in fact I had to make the hard choice of my career in design or running the series. I had to keep the career going, it ultimately is what I'm best at. With a few extra weekends here and there I got to spend some time on the water with friends and learned to wakeboard. Woohoo, hold the horses this was crazy fun and something that I just love to do and try to get better and better at. With this new passion of wakeboarding I felt like I had came full circle. Here i'm in the middle of my life doing something carefree and fun that brings back so many great moments I had ripping tricks with friends on the bikes and boards. Though I'm older now and not quite the teenager I once was the passion couldn't be any stronger. With a successful career in commercial design and a strong passion for so many great things I felt it was time to bring it all together, BOOSTD was born. Even though BOOSTD is new, to me my entire life has been building up to it. The drive and passion to excel at something your love, thats BOOSTD. So taking all my influences from BMX, Skate, MOTO, Cars, Wakeboarding and mixing them up with the absolute love of design then nothing could be more clear to do than something that involves them all.

JR - BOOSTD Visionary.